Tel-Aviv, Israel– MARCH 4, 2024 –  The L Gallery, a newly launched beacon of luxury and creativity, has launched in the heart of Tel Aviv, Israel, the announcement was made today by the gallery’s recently appointed chief curator Eva Lanska.

Located in the vibrant historic center of Tel Aviv, the upscale art space is more than just a typical gallery, but a haven of elegance and innovative artistry, designed to change the way the art world perceives and invests in contemporary art.

A testament to life and art amidst the region’s ongoing conflict, The L Gallery symbolized LIFE and stands as a symbol of hope and creativity. The gallery supports young, emerging artists. whose voices are all the more poignant in these trying times. Some artists represented by the gallery find themselves unable to return to their homes, making the gallery’s mission even more critical.

The gallery’s physical location occupies the first floor of an architectural masterpiece designed by renowned architect Pitsou Kedem. The expansive space rarely found in the center of a historical city, with ceilings soaring to five meters and bathed in natural light from high floor-to-ceiling windows, offers an unrivaled aesthetic experience. This architectural marvel is complemented by state-of-the-art, large video plasma screens adorning its walls, creating a dynamic interplay between traditional and digital art forms.

Elevating the art experience, The L Gallery is dedicated to redefining luxury in the art world. Its target clientele are discerning individuals who possess an eye for beauty and an appetite for wise investments. Marking the intersection of sophistication and innovation, the collection includes not only traditional media but also embraces the avant-garde, with a significant emphasis on digital art showcased through the gallery’s immense video plasma screens, offering an immersive art experience.

Currently, the gallery’s collection includes works by artists Ruby Batarnon, Yuval Bezalel, Sam Griffin, Dror Hibsh and Or Shloman.

Lanska, an award-winning film director and visual artist, will bring her fresh perspective to the curatorial practice.  She comments, “The L Gallery is committed to artists and the community and to spotlight artistic talent. We also plan to support emerging global artists based outside of Israel, and will soon open additional locations in Monaco, London and New York.”

The gallery’s commitment to social responsibility is evident in its unique initiative titled Arts for Charity, works by established artists available to purchase, with proceeds going towards various charitable causes. This program not only emphasizes the gallery’s commitment to the arts, but also allows patrons to contribute to the charitable organization of their choice. Under this banner, the gallery is featuring works by the illustrious Japanese artist Murakami.

Since many incredible works of art sit in private collections and are not enjoyed, The L Gallery also has created a physical Collectors Wall, where a rare painting will be displayed. This will provide an opportunity for tourists in Israel to enjoy a famous unique piece of art, live.

The L Gallery (address: Ahad Ha´Am 13, Tel Aviv) invites art enthusiasts, collectors, and investors to visit, in person and online.

For more information visit https://thelgallery.art/.

Contact:

Nicole Muj

nicolekultura@gmail.com 

310-804-0964