Writing Guidelines

Poor headline — The headline lacked a news angle and/or attribution to the Issuer distributing the news release. 

Advertisement or SPAM — The news release reads like an advertisement or SPAM. Examples of these words and phrases include FREE, “Make Money”, “Don’t miss this opportunity!”, SALE!!!!

Poor newsworthiness — The news release does not have sufficient news value for distribution. 

Poor writing quality — The press release is poorly written and/or does not make sense. 

Lack credible contact information — The news release contains incomplete or lack of credible contact information.

Keyword spamming — Blatantly excessive keywords or phrases in the headline and body of the news release

Prohibited content — The press release contains prohibited content which may include the following:

Personal opinions — we will not distribute content intended to harm or exact personal revenge against a person
or group.
Blog posts — Blog posts, general interest articles, “open letters” and the like usually lack attribution and/or
news value.
Defamatory or intent to harm — This content is defined as anything deemed intended to: incite, advocate or
express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or
group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an
individual or group.
Sexually explicit content — we do not accept content about sexually explicit material or products. Press
releases should not contain references or links to explicitly sexual material, illegal material or profane language.
Get rich schemes — We do not accept content about how to get rich, networking marketing and MLM schemes.
Piggybacking — unauthorized use of another Issuer’s name and ticker symbol in the Press Release.
Unsubstantiated claims — Unreviewed, unregulated and unsubstiated claims for medicine, surgical treatment or
devices that can prevent or cure COVID19.
Inappropriate associations — Content that implies false official government association.
Unapproved home testing kits — Content that promotes home testing kits for medical conditions that have not
received Regulatory Clearance and Approval.

Self-promotion — We do not accept content on self-promotion to boost an individual’s profile. This content will be deemed to be non-newsworthy.

Promotion of Betting, online casinos are not allowed on few terminals terminals.