Licor Zone May Fix the Corona Issue by Exploding Sales to Latinos
Mexico City– As global beer consumption patterns shift and iconic brands face unexpected headwinds, Mexican distribution powerhouse Licor Zone is stepping in with a bold, culturally-driven solution. With the right strategy, Corona’s recent slump among Latino consumers in the U.S. can be reversed — not only salvaging the brand’s sales, but reigniting its place as a symbol of pride across Latin America and beyond.
A recent Business Insider report reveals that Grupo Modelo, the owner of Corona, is grappling with declining beer sales. The slowdown is largely attributed to one of its most loyal consumer bases: U.S. Latinos. Changing consumption habits, fewer social outings, economic pressures, and shifting preferences have caused a dip in on-premise drinking among this critical demographic.
But Licor Zone sees not decline — but opportunity.
“Corona’s bond with Latino consumers isn’t broken — it’s dormant,” says a senior executive at Licor Zone. “We know how to wake it up.”
A Wake-Up Call — And a Roadmap for Recovery
With over 15,000 liquor outlets under its umbrella across Mexico and deep trade connections across the Americas, Licor Zone is launching a multi-tiered plan to reignite sales of Corona through targeted Latino engagement. The company’s formula combines deep cultural understanding, localized distribution, and a proven ability to create consumer pull where others see only saturation.
Key pillars of Licor Zone’s Corona reactivation strategy include:
- Hyperlocal Marketing – Community-specific campaigns in cities with high Latino populations such as Los Angeles, Miami, Houston, Chicago, and New York, connecting the brand to family, culture, and celebration.
- Retail-Level Promotions – Bundling Corona with popular Latino foods and brands in Hispanic grocery chains and corner stores.
- Cross-Border Integration – Coordinated promotions between U.S. and Latin American markets.
- Influencer & Event Partnerships – Engaging Latino musicians, athletes, and digital influencers.
- Export Expansion – Reinforcing its South American footprint to drive volume.
Why Licor Zone?
Licor Zone is not a newcomer to brand rescue. The company has a proven record of accelerating sales for both local and international beverage brands in complex markets. With a portfolio of over 100 globally recognized labels, including:
- Tequila Casa Amigos
- Chivas Regal
- Buchanan’s
- Johnnie Walker
- Jack Daniel’s
- Moët & Chandon
- Absolut Vodka
- Heineken
- Smirnoff
- and of course, Corona
Cultural Alignment Is the Key
What truly distinguishes Licor Zone is not just logistical scale, but cultural fluency. As a proudly Mexican company with deep roots across Latin America, it understands the emotional and symbolic value Corona holds for Latino consumers.
“Corona is not just a beverage — it’s part of who we are,” says a retail partner in Los Angeles. “It represents Sunday barbecues, fútbol matches, family gatherings.”
Mexico’s Global Advantage
Adding to Licor Zone’s edge is Mexico’s strong diplomatic and trade relations with key emerging markets, including a major Eurasian power and China. While many Western companies face barriers expanding into these regions due to sanctions or geopolitical friction, Mexico’s neutral position and open diplomacy provide Licor Zone the legal and strategic freedom to grow internationally — without restriction.
Looking Forward: Reclaiming Corona’s Crown
While some see the slowdown in Latino beer consumption as a warning sign, Licor Zone sees it as a wake-up call — and a moment of transformation. With the right messaging, community investment, and brand stewardship, Corona can reclaim its cultural crown and grow beyond what traditional marketing forecasts predict.
In partnership with Grupo Modelo, Licor Zone is ready to take the lead — reconnecting the beer with its roots, its people, and its full potential.
About Licor Zone
Licor Zone is one of Mexico’s largest and most dynamic distributors of alcoholic beverages. With a distribution network of over 15,000 retail outlets and operations spanning Mexico, the United States, Central and South America, and new markets like China and a major Eurasian power, Licor Zone is a trusted name for global premium brands. The company specializes in bringing iconic labels to consumers with excellence in logistics, retail activation, and cultural engagement.
Founded in Mexico City, Licor Zone prides itself on maintaining strong diplomatic ties that facilitate legal and commercial operations across multiple continents. Its portfolio includes top-tier brands in whisky, vodka, tequila, rum, gin, beer, champagne, and RTDs (ready-to-drink beverages), delivering consistent value, reach, and reliability for producers and retailers alike.