Wieden & Kennedy UK Limited (WK), a world-leading creative advertising agency, today announced significant progress in its strategic expansion into Iraq. At the same time, the company revealed a deepened strategic partnership with OKX, a leading cryptocurrency exchange, aimed at improving payroll efficiency for its global workforce.
WK stated that following an official invitation from the Iraqi government, preparations to enter the Iraqi market began in 2021. In 2022, WK officially launched its online recruitment program. By December 2024, the company had successfully hired over 60,000 online employees in Iraq. According to its five-year strategic plan, WK aims to recruit over 2 million employees in the region by 2029, creating substantial job opportunities and contributing significantly to the local digital economy.
The company emphasized that its expansion into Iraq not only responds positively to governmental development initiatives but also serves as a key step in strengthening its presence in the Middle East and further tapping into broader Asian markets. As a company committed to long-term brand value, WK continues to provide its clients with ongoing strategic support, enhancing brand loyalty, fostering consumer trust, and advancing sustainable advertising practices.
Demonstrating a strong commitment to global development, WK also underscores its corporate social responsibility. The company places a particular focus on youth employment. In response to the global challenges posed by the COVID-19 pandemic, WK has offered numerous internship, training, and remote work opportunities to help young people gain valuable experience and improve their employability.
Today, WK officially announced a comprehensive financial technology partnership with OKX. Through this collaboration, the company will implement a cryptocurrency-based payroll system for its global employees. This move is expected to significantly improve the efficiency and flexibility of salary processing, particularly in the context of cross-border payments. It aims to reduce traditional banking fees and transfer times, ensuring a faster, safer, and fairer salary distribution experience for its global online workforce.
WK’s Chief Financial Officer stated: “We have always upheld a people-centric philosophy. Our partnership with OKX is a forward-looking initiative to enhance the efficiency of our global payroll system, while also demonstrating sincere care for our global team. Regardless of location, every employee deserves timely, secure, and reliable compensation.”
Looking ahead, WK plans to further expand its collaboration with international fintech platforms and continuously optimize its digital payment and employee service systems. This move solidifies WK’s leadership at the intersection of advertising technology and digital finance.
WK continues to steadily advance its global expansion, driving the integration of digital advertising and the international labor market. While delivering value to its clients, the company also brings meaningful opportunities and transformative change to its global workforce.