Charleston, SC (PinionNewswire) —

You’re thinking about SEO and how AI models or search-engine AI systems parse and index press releases. How to write a press release optimized for AI and SEO needs to be well-written for AI indexing and should balance human readability and consumption with structured, keyword-rich content. Here’s a 10-point framework to follow:

1. Strong, Keyword-Rich Headline

⦁ Use your main target keyword naturally in the headline.
⦁ Keep it concise (under 70 characters) so it shows fully in search results.
⦁ Example: “⦁ Results Driven Marketing® Launches Careology at yourgooglegirls.com

2. Clear Sub headline (Optional but recommended)

⦁ Expand on the headline with supporting keywords.
⦁ Example: “Innovative solution designed for caregiving agencies to swell their caregiver team.”

3. First Paragraph = Summary

⦁ Answer who, what, where, when, why, and how right away.
⦁ Include the main keyword(s) early.
⦁ This helps AI models quickly identify relevance.

4. Use Structured Sections

⦁ Break content into short, scannable paragraphs.
⦁ Add sub headings with keywords — H2 or H3 tags.
⦁ Example sub headings:
⦁ Product Features & Benefits
⦁ Availability & Pricing
⦁ Customer Ratings & Testimonials

5. SEO Best Practices

⦁ Primary keyword in: headline, opening sentence, 1–2 sub headings, and conclusion.
⦁ Secondary keywords sprinkled naturally (No keyword stuffing).
⦁ Use bullet points for features and benefits (AI and search engines love structured lists).

6. Incorporate Entities & Context

⦁ Mention brand names, product names, company location, and industry terms.
⦁ This helps AI models build context and increases relevance in knowledge graphs.

7. Include Links

⦁ Add one link to your homepage.
⦁ Add one link to the product or service page.
⦁ Use descriptive anchor text (not just “click here”).

8. Quote for Human & AI Signals

⦁ A quote from a CEO, founder, or product manager adds authority.
⦁ Example:
“Our Careology solution helps in-home care agencies to add caregivers to the team quickly and affordably,” said ⦁ Janeene High⦁ , CEO of Results Driven Marketing.

9. Boilerplate

⦁ Standard company description with keywords (e.g., “⦁ Charleston-based ⦁ digital marketing ⦁ solutions company…”).

10. Distribution Format

⦁ Save in both web-friendly HTML (for your site) and structured plain text or PDF (for press wire or AI).
⦁ Use schema markup (NewsArticle or PressRelease schema) if publishing on your own site.

AI/SEO Tip: Use clear, straightforward writing that conveys information effectively and accurately but also layer in keywords and structure. Both Google search and AI models reward clarity and relevance, not keyword stuffing.

Best Practices:
⦁ Write for humans first: Make it straightforward newsworthy and credible.
⦁ Optimize naturally: Place keywords in headlines, subheads, and first 100 words.
⦁ Use structured formatting: Clear headline, dateline, bullet points, quotes — easy for AI to parse.
⦁ Link strategically: Include a few keyword-rich links back to relevant landing pages.
⦁ Distribute smartly: Post on your site (with schema markup), then use reputable PR distribution channels.

This post is presented by the Google Girls at Results Driven Marketing where the team is Turning Click Into clients® every day. To help you with your press release or any other internet marketing service call or contact the Google Girls at 215-393-8700 or Your Google Girls.