Global Advertising Powerhouse WIEDEN & KENNEDY UK LIMITED (WK) Announces Major Progress in Iraq Expansion and Deepens Strategic Collaboration with Binance and OKX to Boost Global Payroll Efficiency
Wieden & Kennedy UK Limited (WK), a global leader in creative advertising, today announced significant progress in its expansion strategy in Iraq. At the same time, the company unveiled a deepened strategic partnership with leading cryptocurrency exchanges Binance and OKX, aimed at enhancing the efficiency of global employee payroll settlements.
According to WK, the company began preparing for its Iraq entry in 2021 following an official invitation from the Iraqi government. In 2022, WK officially launched its online recruitment program. As of December 2024, WK has successfully recruited more than 60,000 online employees in Iraq. Under its five-year strategic plan, WK aims to surpass 2 million hires by 2029, creating massive job opportunities and contributing to the local digital economy.
WK emphasized that its expansion into Iraq is not only a proactive response to the government’s development initiatives but also a key step in deepening its presence in the Middle East and expanding into the broader Asian market. As a company committed to long-term brand value, WK continues to provide consistent and sustainable strategic support to clients—enhancing brand loyalty, cultivating consumer trust, and promoting a shift toward sustainable advertising practices.
In fulfilling its corporate social responsibility, WK has demonstrated a strong commitment to global development. The company pays special attention to youth employment. In response to the global challenges brought by the COVID-19 pandemic, WK has provided numerous internship, training, and remote work opportunities—helping young people build valuable experience and improve their employability.
Today, WK also officially announced a comprehensive financial technology partnership with Binance and OKX. Through this collaboration, WK will fully integrate cryptocurrency-based payroll systems for its global workforce. The move is expected to significantly improve payroll processing efficiency and flexibility—especially for cross-border payments, by reducing traditional banking fees and transfer times. It ensures a faster, safer, and fairer salary distribution experience for online employees across the world.
WK’s Chief Financial Officer stated:
“We remain committed to a people-first approach. Our partnership with Binance and OKX is a forward-thinking step to enhance the effectiveness of our global payroll system while demonstrating genuine care for our employees worldwide. Regardless of location, every employee deserves prompt, secure, and reliable compensation.”
Looking ahead, WK plans to further expand its partnerships with international fintech platforms, continuously optimizing its digital payment and employee service systems. This initiative reinforces WK’s leading position at the intersection of advertising technology and digital finance.
With steady strides, WK continues to accelerate its global expansion, driving the integration of digital advertising with the global labor market. While creating value for clients, the company is also delivering tangible opportunities and meaningful change for its global workforce.